Adefemi serves as the Founder and CEO of Adsreap Incorporated. A marketing and advertising consultant, Adefemi’s love for assisting African entrepreneurs in launching and growing prosperous enterprises began while still a student. It was during this time that he collaborated with an aspiring fashion designer to develop successful marketing plans and campaigns, which led her to being recognised as “The Best Student Female Fashion Designer” at a State Fashion Exhibition Awards.

Since then, Adefemi has built several micro, small, and medium enterprises, including the fastest-growing, MSME-focused, marketing and advertising agency, Adsreap Incorporated, which he restructured in 2019 to accommodate non-Nigerian African partners and shareholders. He has built about 40 indigenous businesses across the continent and raised approximately $200,000 in sales and funding, and is among the very best in search engine marketing, investment marketing, social media marketing, SMS and email marketing, brand development and management, outdoor marketing, marketing innovation, and startup growth strategy.